Tuesday, May 30, 2023

Home Mortgage Business Marketing

With interest rates rising, this is starting to affect the mortgage business. Fewer are looking to refinance and real estate sales are slowing. That means it’s time to step up your marketing game, because there are fewer takers. With that in mind, let’s talk a little bit about your online marketing and your advertising.

Your new job is to reach more people to generate the same number of sales. To do this you need to start talking to potential customers as if they were sitting with you over a cup of coffee. You know the questions the lender will ask, and by now you know the questions your future customers will be asking.

So with that in mind let’s take a look at a sample that you can adapt for a website, brochure, mailer, or email or social media.


home mortgage

Do you want to build your own house? Are you looking to buy a bigger house? Are you home shopping now but need pre-loan approval to stay in the running when you make an offer on your dream home? We want to take the stress out of qualifying for a home mortgage – no surprises, add-on fees. Always working hard for you every step of the way – and giving you advance advice about everything.

Our company has 30 years of experience in the mortgage business. We don’t work for a bank. We do not work for a direct lender. We work for “YOU” and we are on your side to WIN! We’re able to get you wholesale prices by purchasing from multiple sources, and you pay lower fees, with lower overhead costs and the efficiency that comes with experience.

We can get you the best rate, and we have the track record to prove it. If the deal doesn’t go through, we don’t get paid, so we work very hard to get you the mortgage you need and fit for your real estate purchase.

Depending on your situation, we have several possible options – we’ll help you choose the best strategy for you. A lot will depend on how much you want to borrow and verify your current financial status:

1. Credit Score

2. Current Income

3. Outstanding Loan

4. Personal Fund (Savings)

We can help you with government-guaranteed loans such as FHA, USDA/RHA (rural home loans), or VA loans. You will have the options of a 15 or 30 year fixed rate mortgage, or an adjustable rate mortgage (ARM). If you need a jumbo or super jumbo real estate loan, we can do that too.

If you are looking to buy a home but will not be able to close the sale of your current home in time, we can help you get a bridge loan to bridge the gap in time. Remember: We work for you. We are by your side to fulfill your needs, desires and dreams in real estate – of course. We only ask for an opportunity to earn your business.


Now it’s your turn to take this sample and rearrange it in a way that best suits the dynamics of your business. And then, you can hit the road with some new marketing to compensate for the temporary downturn in the mortgage industry. Think about it.

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