There are many compelling reasons for insurance agency websites to move to SSL, including security, encryption and trust. Google is making a big push to move all websites to SSL, and stated that as of October 2017, “passwords and credit cards are not the only types of data that should be private. accessible to others on the network, so starting in version 62 Chrome will show a ‘not secure’ warning when users type data into HTTP sites. Planning to show a “not safe” warning for the method.”
What is SSL and why is it secure?
When navigating to a website, you may see a domain name resolution that begins with http:: Sites that begin with http: are not SSL sites. All SSL sites start with https: . SSL is an acronym for Secure Sockets Layer, which is the de facto standard used to establish an encrypted link between a web server and a browser. SSL links ensure that all data communicated between the web server and the browser remains private.
In other words, SSL keeps information sent over the Internet secure and private, allowing only the intended recipient to receive it in an understandable format. Many people do not realize that the information they send over the Internet is passed from computer to computer before finally arriving at the selected destination server. This means that any one of these computers, which is communicating your information in this chain, can intercept important information like usernames, passwords, credit card information, medical information, etc. Final Destination Server. This is important for increased security and protection of confidential information from hackers and identity thieves.
Provides authentication in addition to SSL encryption. As previously mentioned, your information will usually be transmitted through a series of computers. A good example of this might be a quote form, which may contain confidential information about potential insurance customers. Any of these interim computers could potentially pretend to be the final destination website and hijack your confidential information. This security problem is circumvented by using Public Key Infrastructure (PKI) and obtaining an SSL certificate from an authorized SSL provider. SSL certificates are provided to verified entities like your insurance agency, for example, after passing through a number of identity checks to prove that they can be trusted. Insurance agencies that want to accept credit card payments will need to use SSL for their sites.
Browser Alerts and Visual Clues
Major web browsers such as Chrome, Mozilla, Safari and Edge are now providing indicators to help users determine whether an insurance website is secure. A site with SSL indicates that the site is secure by using the word secure, or by offering visual cues in the upper left hand corner. For example the word “Secure” may be displayed, or there may be a lock or other icon indicator. Conversely, a site that is not SSL may contain a warning icon, or indicate in some other way that your site is not secure, warning users that they may not be able to access any sensitive information using your website. Should be sent
It is only a matter of time before all insurance agencies and brokers will be required to move their sites to SSL. SSL certificates are not expensive, they typically cost between $50 and $70 per year depending on the hosting provider, and many offer multi-year discounts. Our recommendation is that insurance agencies that have yet to convert to SSL should do so immediately. SSL certificates will help protect your agency, your clients, your prospects, and your confidential data. Agencies that need assistance updating or converting their insurance agency website to SSL can contact Efficient Insurance Agency Marketing Agency.